Scale personalized outreach with better data enrichment.
Help your RevOps and growth teams go from campaign idea to outreach in minutes. First, maximize your data coverage with 75+ enrichment tools and our AI agent. Then, use AI to craft the perfect outreach.
1. Build
lead lists
Start from ...
Google Maps
HubSpot Contacts
2. Enrich
your data
Find tech stack
Latest fundraising
B2B or B2C
Find tech stack
Find recent news
Scrape website
Get recent post
Find recent news
Find competitors
Headcount growth
Get revenue
Find competitors
3. Write emails
with AI
Hi Dave, based on your recent Linked...
Josh, just noticed that you are trying to h...
Hey Jannis, I saw that your company is u...
Hi Dave, based on your recent LinkedIn...
Jennifer, it looks like you're looking fo...
Hey Lilit, I saw your latest LinkedIn post...
Hi Yan, after your recent LinkedIn post t...
Jennifer, it looks like you are hiring for a...
Hey Mishti, I saw that you've worked at ...
Hi Matt, based on your recent LinkedIn...
Varun, it looks like you are trying to hire f...
Hey Mishti, I saw that Clay is using HubS...
Trusted by more than 100,000 leading GTM teams of all sizes
Build lead lists from 10+ built-in sources
Find leads from LinkedIn, Google Maps, and more. Use our built-in API keys (or bring your own for free)!
Enrich your CRM or existing lead lists
Find local leads on Google Maps
Game changer!
Clay allows us to run hyper targeted outbound campaigns efficiently with manageable data cost and minimal overhead.
Single BEST tool for Outreach
The level of detail and ability to utilize so many different tools and integrations without needing to get 100 different subscriptions is worth its weight in gold!
Best enrichment + automation tool on the market
If only there was a way to query 50+ data providers without needing multiple subscriptions ... enter Clay!
Enrich your leads with data from 150+ providers
Find contact information across multiple providers and research anything you can imagine.
Get the most accurate emails and phone numbers
Find anything on the internet with our AI Claygent
My company’s secret weapon
The data enrichment and lead qualification is like I've never seen before!
Endless possibilities for outbound
You can pull data from a ton of different sources and then act on that data in a way that was just not possible for most.
Prospecting and outbound campaigns on steroids!
The ability to integrate multiple data providers and power it up with GPT is seamless!
Write hyper-personalized emails with AI
Your AI is only as powerful as the data provided. Increase replies and book more
meetings by combing Clay’s data providers and AI.
Add timeliness to your outbound messages
Connect to your outbound tools, CRMs, and 500+ more
What our customers say about us...
Clay enables insanely targeted prospecting at scale. Users can build their dream list with a fraction of the time and money historically required.
I just wanted to say, Clay is working exactly as I always dreamed it could, and it saves me many hours each week. Thank you SO much.
This product made my prospecting so much easier and actually kinda fun! I don't remember how many people I've already recommended to use Clay.
Prediction: In the next 1-2 years if you want to land a "sales" job you will need to submit a Loom of you building a Clay sequence from scratch.
I won't lie. I've stopped sleeping at night at this point. I am dreaming about these workflows in Clay. You are the people that can end my misery.
If you're in marketing, sales ops, sales enablement, or sales development and haven't tried Clay, you need to give it a look.
Clay is the sickest tool I've ever used in sales and not even sorta close...
Clay powers my entire agency. You don't need to buy another data provider, Clay will take care of you. The data they have is insane...
Without Clay, we would never be able to grow at the same speed as are today. Clay has become the must-have of the decade for any growth-marketing and revenue operation team.
🤩
Start molding your dream campaigns today
FAQs
What is Clay?
Clay helps go-to-market teams uplevel their data enrichment and automate personalized outreach. You can start with a list of leads, either prospected through Clay or from your own CRM, and follow the steps below.
Step 1: Basic Data Enrichment & Cleaning
Clay combines 75+ data enrichment tools into one marketplace, resulting in superior data coverage and quality—on anything from contact information to company firmographics. Our customers have tripled data coverage vs. providers like Zoominfo while cutting costs by a magnitude of ten or twenty.
Step 2: AI Data Enrichment
We enable you to use AI to do research that previously required manual SDR work, including reading and analyzing webpages, PDFs, and Google searches for specific information.
Step 3: Automated Outreach
Once you’ve nailed your data enrichment, you can use AI to craft relevant, compelling messaging based on that data. Everything syncs back to your CRM, allowing your team to go from campaign idea to execution in seconds.
What kinds of companies use Clay?
We serve GTM teams of all sizes, ranging from large enterprise companies to SMBs, startups, solo founders, outbound agencies, and more. We have thousands of users and hundreds of paying customers, including Ramp, Pave, Verkada, and more.
Who on my team should use Clay?
Here are a few typically successful team setups we’ve seen with Clay.
At enterprise companies:
- GTM leaders decide the criteria for lead enrichment, segmentation, and outreach
- A GTM operations team member implements the above criteria into Clay. (Clay is the team’s “enrichment layer,” which syncs to the CRM to keep data live and accurate).
- SDRs do not interface directly with Clay. Instead, they benefit from already-curated leads, enriched data, personalizations in their CRMs.
- For example, one client’s SDRs simply click a button in Salesforce to fetch enriched data from Clay, including relevant a company summary, relevant contacts, and a draft message.
- For one-off prospecting, SDRs can interact with Clay’s LinkedIn Chrome extension (one click sends a record to Clay, enriches it, and sends it onwards to a CRM.)
At startups, a growth lead often implements Clay and runs all of the company’s outreach single-handedly. Once the company reaches some level of volume, these startups hire a sales team member to help with live conversations.
At outbound agencies, one founder often sets up and runs Clay campaigns on behalf of many clients.
What tools does Clay replace for me?
Clay can replace your prospecting, data enrichment, and AI message drafting tools. We don’t replace email sending tools or CRMs (we integrate with them!)
Many people run successful campaigns using just Clay, an email sending tool, and a CRM.
You can continue to use any tools you have subscriptions to in Clay.
What common use cases can I accomplish in Clay?
Build lists from CSVs or 10+ prospecting sources including free access to LinkedIn companies, people, and open jobs.
Enrich data with 75+ enrichment tools for superior data quality and coverage as compared to relying on just one tool.
Use AI to scrape websites, do unstructured research that previously required SDRs, and draft messages.
Teams commonly also use Clay to automate outbound lead generation campaigns, CRM enrichment, inbound lead scoring and outreach, and more.